Not-so-new Brand Image

Artists sign their work, right? Well, I guess Banksy doesn’t, but his schtick is to remain shadowy. But how does a woodcarver and sculptor sign a completed sculpture? I know a few who sign  a Sharpie marker, but to me that is a little gauche. Woodworkers have signed their work in unique ways over the centuries (here are a few examples). Woodcarver and instructor, Chris Pye, recommends getting some small circular brass plates made up with name (or initials) etched in. When the carving is completed, drill a shallow hole a hair larger in diameter than the brass plate and fix the plate in place with a little epoxy glue.


I experimented with inscribing my initials with a rotary tool and diamond bit, but it never looked clean enough for me. I have had brass plates made up too, but they don’t fit every carving or sculpture. I wanted something I could easily adjust the size of and yet still maintain the design. I have for years admired Albrecht Durer’s monogram but couldn’t really settle on something for myself.


I have slightly modified the design over the past few years (see above) but when a good friend who has been in the graphic art and design business for decades offered to help me out, he really cleaned it up. He asked me a few simple questions, went quiet for a couple of days, and then sent me some examples. I chose one that I liked and he created about 5 different electronic file types for me to use. The best part is, I can carve it in about 30 seconds or less using two tools – a number 9 gouge and a chisel or even a knife.

Here is the big reveal:


There is a deliberate reason why the lines of the M are not continuous. It is to indicate that my middle initial is a V for Victor, and I am paying homage to my mentor and father Vic, who I have written about several times. He is at the heart of all I carve and, more than a decade after his death, he is still providing most of the wood I use.

You will start seeing this brand image show up on this site more often and it will be on my business cards and stationary, as well as on every carving I make. My friend who designed it for me requested to remain anonymous because that kind of work isn’t where he’s going with his own business – he just did it for me as a friend. As much as I’d like to give him public recognition for his work, I will respect his request. But if I introduce you to him as a graphics design genius and wink at you or give you the secret handshake, you’ll know he’s the one.

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